To get setup: 1. Please remove all packaging 2. The stand folds from the base to the back with the tabs wrapping around at the back 3. Insert plastic screws, with "screw" from the back and the "nue' from the front, and tighten with a coin 4. Insert hook top first, with a little wiggle to get horizontal 5. Add products, with the hook through the top part of the carabiner 6. Your stand should look like the the below image You should be all set. Any issues please get in touch with us.